Question: Chapter 15 discusses the global marketplace. Many…
Chapter 15 discusses the global marketplace. Many multi-national firms first started marketing domestically only before choosing to expand their reach internationally. When deciding on a global marketing program, there are 2 broad choices: standardized global marketing vs. adapted global marketing.
Please respond to the following in approximately 150 words: Which is preferred-standardized or adapted global marketing? Why? What are the advantages of each? What would be an example of each?
