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BUS 401 International Business Full Course Latest-Trident

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BUS 401 International Business Full Course Latest-Trident

BUS 401 International Business Full Course Latest-Trident

BUS401

International Business Entire Course Trident

BUS 401 Module 1 Discussion Latest-Trident

Geert Hofstede and National Culture

Geert Hofstede is over 80 years old but is still a widely active researcher, consultant, and speaker. His work on cultural dimensions such as individualism and power distance is still widely taught and used in evaluating international business decisions.

For this discussion, go to Youtube or Google video search and find two videos:

One with Geert Hofstede himself speaking or being interviewed

Another video with Hofstede’s dimensions of individualism, power distance, uncertainty avoidance, and masculinity explained. This doesn’t have to be one with Hofstede himself appearing, just a video that you think explains his concepts well.

Share the links with your classmates and discuss how useful you found the videos. Did they help you understand the materials for this module? What kind of impression did you have of Hofstede and his ideas?

BUS 401 Module 2 Discussion Latest-Trident

Gambling with Currency

For this discussion try your hand at gambling in the currency exchange market. Take an imaginary $10,000 and purchase some foreign currency at today’s exchange rate, then convert back your foreign currency to dollars in a few days and calculate your loss or gain. For those of you who are high rollers you can “put all your eggs in one basket” and buy just one foreign currency with your $10,000, or for those cautious types you can choose to diversify and purchase multiple currencies.

Many webpages have foreign exchange rates and exchange rate calculators. Some of many include xe.com and x-rates.com. If you really want to get fancy, register at forex.com and get their free currency trading software.

Let your classmates know about your experiences, and share the details of your calculations. Give an initial update of how much money you have made or lost in the first week, and post at least one additional update by the end of the module.

Also, make sure to address the following questions regarding your experience with currency trading:

How does it compare to other types of gambling you’ve done? Would you ever invest in currencies using your own money after reviewing the material in this module and doing some pretend gambling in foreign currencies?

BUS 401 Module 3 Discussion Latest-Trident

McDonald’s and Adaptation

Almost anywhere in the world you can find a McDonald’s restaurant. However, the menu may be a bit different depending on where you go since they do adapt their menu to meet the local tastes of the countries they operate in. They also use different advertising campaigns in each country.

Go to YouTube and do some searches on “McDonald’s overseas advertisements” or similar searches and find an example of a funny advertisement that McDonald’s has done overseas. You may also find some videos of menu items that you can find at an overseas McDonald’s, or some McDonald’s advertisements in the country that you are studying for your SLP.

Choose a video or two that you think is the funniest or most interesting, and share with your classmates. Then explain the advertisement in the context of why you think McDonald’s has chosen a strategy of product and advertising adaptation and how effective do you think the foreign advertisements that you’ve seen have been. In addition to the videos, also make sure to reference one of the readings from the background materials in your post.

BUS 401 Module 4 Discussion Latest-Trident

Entering India through Outsourcing

In this final discussion I want to take a humorous look at one form of foreign market entry—outsourcing to India. You can of course find various articles on this topic, but let’s end the class on a fun note and instead take a look at the movie Outsourced. The movie was made in 2007 and directed by John Jeffcoat. In general, students have been able to find the movie free online but the links change from time to time. At “press time” this link worked:

Try to watch at least the first 20 minutes. Does this movie you an idea of the challenges of entering a foreign market through outsourcing? Do the cultural differences shown in the movie seem to be consistent with what you’ve read about in the readings so far in the class? Do you think the director made at least a somewhat realistic movie about outsourcing to India?

If the link no longer works, see if you can find the movie online somewhere else. There is also a TV series based on the movie. See if you can find the first episode. At “press time” this link worked:

In general, the TV series should be easier to find than the movie, but it is a lot sillier, so first try to find the movie. If all else fails, try to find an article about a Westerner working in India. Your professor might also be able to find an alternative topic for this discussion.

Keep in mind that this movie relates not only to the concept of foreign-entry mode but also the concept of cross-cultural management and expatriate culture-shock that you read about in Module 1. So make sure to include references to any relevant sources from the Module 1 or Module 4 background readings.

For those of you who end up watching the full movie, please write a review for your classmates to help them decide whether or not they want to finish the movie (no spoilers in your reviews though…).

BUS 401 Module 4 Reflection Discussion Latest-Trident

Summary and Reflection

Which two modules did you find to have the most direct application to current job or future career goals? Which two modules do you think had the least application to your current job or future career goal? For example, if you are planning a career in human resource management you would probably find Module 1 to be the most useful.

BUS 401 Module 1 Case Latest-Trident

Module 1 – Case

CULTURE AND HUMAN RESOURCE MANAGEMENT

Assignment Overview

Case Assignment Instructions

Arik Air is one Nigeria’s largest airline and one of the largest airlines in all of Africa. Their employment situation is a bit unique in that close to 10 percent of their employees are expatriates. Recruiting and retaining expatriates to work as pilots or other positions in Nigeria can require higher salaries than are typically paid to local workers. However, disparities in wages between expatriates and local employees can lead to resentment. Overall, the human resource situation for a company that operates globally and hires globally such as Arik Air can be quite complicated.

Do some research on Arik Air and the human resource situation in Nigeria. Below are a few articles to get you started:

Arik Air customer base soars (Jan. 31, 2014). AllAfrica.com. Washington, DC. [Proquest]

Nigeria loses N500 billion annually to expatriate pilots. (Jan. 24, 2014). AllAfrica.com. Washington, DC. [Proquest]

Fajana, S., Owoyemi, O., Elegbede, T., & Gbajumo-Sheriff, M. (2011). Human resource management practices in Nigeria. Journal of Management and Strategy, 2(2), 57. [Proquest]

Now suppose that Arik Airlines has been purchased by an American company, which now has to develop a plan to address the issue of hiring and maintaining a well qualified pilot staff and making all of Arik’s employees feel welcome under the new American parent company. Also, suppose that you have been tasked with coming up with a solid human resource plan for the new American owners of Arik Air. You need to make major decisions such as how much to rely on local staff, how much to rely on employees from the U.S. or other countries, and how to deal with the sensitive issue of how an American company manages local employees who may be resentful of their new owner. In order to do this, you will need to use what you’ve learned in the background materials in this module as well as what you’ve learned in the previous modules about assessing the local environment of a country.

In a 4- to 5-page paper, present a strategic human resource plan considering the following issues:

Go to Hofstede’s webpage http://geert-hofstede.com/countries.html and look up the cultural values for both Nigeria and the U.S. Look up the scores of individualism, power distance, and uncertainty avoidance. What major differences do you see between the two cultures? What kind of implications will this have for how the American airline company manages their Nigerian employees?

Overall what kind of human resource strategy do you think the American company should take to manage Arik Airlines? A geocentric approach, polycentric, or ethnocentric approach? Explain your reasoning, and cite Steers and Nardon (2005) or Rao (2010) as part of your answer.

What kind of mix between Nigerian employees (host-country nationals), American employees (home country nationals), or third country nationals do you think should be hired? What challenges do you see for hiring each type of employee? Explain your reasoning, and cite Steers and Nardon (2005) or Rao (2010) as part of your answer.

Remember that your paper should reflect an integration of both what you learned in the background materials about the key general aspects of international human resource management, and what you’ve specifically learned about the unique issues involved in managing human resources in an airline in Nigeria. Your task it to apply the background materials to the specific issues that would be faced by an American company if they were to purchase Arik Air.

Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 1 SLP Latest-Trident

Module 1 – SLP

CULTURE AND HUMAN RESOURCE MANAGEMENT

SLP Assignment Instructions

For the Session Long Project for this class, first choose a country interests you other than the United States (you need to learn about another culture other than your home culture for this assignment). You can pick any country you want other than the United States among those included on Hofstede’s webpage:

http://geert-hofstede.com/countries.html

You will be looking at a different aspect of doing business in this country in each of your Module 1-4 SLPs. For this first SLP, you will be focusing on the culture of this country and how it differs with the culture of the U.S. You can start by looking at the cultural values of this country as shown on the Hofstede webpage linked above.

Keep in mind that it is controversial to try to quantify national culture, so don’t rely only on Hofstede for this paper. Do some additional research and try to find additional information about the cultural aspects of doing business in your country. Then write a 2- to 3-page paper addressing the following issues:

Go to the Hofstede webpage and look up the values of individualism, power distance, masculinity, and uncertainty avoidance for both your chosen country and for the United States. What are the main differences between national culture in the U.S. and your chosen country? What implications might these differences have on doing business in your country?

What other information besides Hofstede have you been able to find about culture in your country? How do these aspects of culture impact doing business in your country?

Overall, does the national culture of your country make it easy or difficult to business? What cultural pitfalls might an American company investing in your country face?

SLP Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 2 Case Latest-Trident

Module 2 – Case

INTERNATIONAL FINANCIAL MANAGEMENT

Assignment Instructions

Before starting the case, make sure to go through the required reading material carefully. Review the concepts of exchange rates, currency hedging, and other methods of dealing with exchange rate risk. The topic of this module is difficult, so make sure you go carefully through all of the required tutorials and book chapters. When you have finished reviewing the background materials, apply your knowledge of the material to answer the following questions in a four to five page paper:

Suppose you are running a very small business that exports all of its products to Europe, and 100% of your revenue comes from Euros. You have a family to support and a drop in the value of the Euro could be devastating to your personal financial situation. What methods do you think would be best to manage this risk under your circumstances? Refer to at least one of the required readings from the background materials in your answer.

Consider a large multinational consumer product company with operations in all major advanced and emerging economies. Now suppose the value of Indonesian and South African currencies drops dramatically and the value of the Chinese RMB increases dramatically. What kind of strategic changes in marketing and/or location of production facilities do you think this company should take given these new exchange rates? Explain your reasoning, and make references to Avadhani (2010) and Shackman (2015) in your answer.

Suppose you are a financial manager stationed in a foreign country, and your boss at headquarters in New York asks you to make a prediction about the future exchange rates in the country you are currently in. You see that the economy in the country you are in has started to grow more rapidly with a lot of new foreign investment. You also see that prices are much lower in this country than they are back in the U.S. For example, you see that the price of a Big Mac at McDonalds is half of what it costs you at home. Would you tell your boss that you expect the value of the currency in this country will increase or decrease? Explain your reasoning, and make references to Agarwal (2009) in your answer.

Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 2 SLP Latest-Trident

Module 2 – SLP

INTERNATIONAL FINANCIAL MANAGEMENT

SLP Assignment Instructions

For your final SLP, do some research on the currency and banking situation in your country.

We normally think of currency and banking risks as being something confined to third world or developing countries. But events in the last few years such as the Euro crisis or the financial crisis in the U.S. have shown that not even the wealthy, developed countries are without risks on the financial side. So it is important for any company doing business in your country to carefully consider these risks that they face.

After you’ve done some research about financial issues in your country, write a two to three page paper covering the following issues:

The currency of your country. Is it stable? Does your country have fixed or floating exchange rates? Does the exchange rate fluctuate a lot?

The banking system in your country. How safe is this system? Any recent banking crisis in your country?

Overall does the financial system in your country make it easy or difficult to do business? What kind of steps would you recommend for a company doing business in your country to hedge or minimize their financial risks? Refer to at least one of the required readings from the background materials in your answer.

SLP Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 3 Case Latest-Trident

Module 3 – Case

MARKETING AND STRATEGY

Assignment Overview

For this assignment you will looking at two completely different companies that sell completely different types of products. However, both companies have strong international potential. As you read about in the background materials, different types of products lead to different types of strategies regarding standardization or adaptation and whether you decide to become a global, multi-domestic, or transnational corporation.

The first business you will look at is Roy Choi’s restaurant empire. Choi started out with a single food truck in Los Angeles, but soon gained celebrity status as one of the country’s most famous chefs and the inspiration for the recent movie Chef. Food trucks soon became huge craze in Los Angeles, and Choi has since gone on to open up multiple additional restaurants and even has plans for a fast food chain. His fame and multi-ethnic cuisine gives him large potential if he ever decides to take his business overseas.

The second business to look at is Xiaomi, a Chinese smartphone company that is starting to expand internationally. The smartphone business is a notoriously tough market with dominant competitors such as Apple and Samsung. Xiaomi has gained market share in China and is starting to expand into some neighboring countries. Given the high price of smartphones from Apple and Samsung, there may be room for a lower priced competitor in the global smartphone market.

Do a careful review of the concept of standardization and adaption in Herbig (1998) and the concepts of multi-domestic, global, and transnational strategies in Jeyarathmm, M. (2008) and Steers and Nardon (2005). Then do some research on Roy Choi and Xiaomi in the Trident library or other sources. Here are some articles to get you started:

Walker, T. (2013, Dec 14). Keep on trucking. The Independent [Proquest]

Frausto, M. (2014, Sep 10). Choi’s eyes bigger than his stomach? Orange County Register [Proquest]

Larson, C. (2014, Dec). Xiaomi’s resolution: Double its smartphone sales volume in 2014. Business Week [Proquest and Businessweek.com]

Mozur, P. (2013, Oct 08). How upstart Xiaomi rattled China’s smartphone race. Wall Street Journal [Proquest]

Once you have finished your research, write a four to five page paper answering the following questions:

What kind of strategy would you recommend if Roy Choi decided to expand his food truck or restaurant business internationally? Would you recommend product standardization or localization? Which overall strategy would you recommend – transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Jeyarathmm, M. (2008), Steers and Nardon (2005), and Herbig (1998).

What kind of strategy would you recommend for Xiaomi’s international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend – transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Jeyarathmm, M. (2008), Steers and Nardon (2005), and Herbig (1998).

Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 3 SLP Latest-Trident

Module 3 – SLP

MARKETING AND STRATEGY

In the previous two modules you looked at the cultural and financial situation of your reference country. Now will be looking at the legal and political environment of your country and how these factors impact doing business.

As part of your research, keep in mind that several organizations publish various rankings and indices of political and legal factors in the major countries in the world. One example of rankings is the World Bank’s Worldwide Governance Indicators page (http://info.worldbank.org/governance/wgi/index.aspx#home). This webpage includes rankings on factors relating the legal and political system such as rule of law, regulatory quality, and political stability. Rankings are given from 0 to 100 on each of these aspects.

The World Bank also does some rankings of the ease of doing business in countries across the world. Their doingbusiness.org has detailed reports on most countries on different aspects of doing business. While they look at many different factors, some of these relate to the legal system such as ease of enforcing contracts or getting a business license. It is worth looking up your country on this webpage to get an idea of how friendly your country’s legal system is to doing business. In addition to the Doing Business report, Transparency International does an annual report on corruption around the world and their rankings can be found at transparency.org.

But don’t just look at quantitative rankings of your country, do additional research to get an overall picture of the legal and political system beyond just a numerical score. Once you are finished doing your research on this country of your choice, write a two to three page paper covering the following issues:

The type of government and level of political stability in your country, and whether or not the political system is conducive to doing business

The legal/regulatory system in this country and whether or not it is conducive to doing business

The level of corruption in your country, and the impact of corruption on doing business in this country

SLP Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 4 Case Latest-Trident

Module 4 – Case

MARKET SELECTION AND FOREIGN ENTRY-MODE

Assignment Instructions

Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, which allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar’s innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.

Before writing your paper, make sure to carefully review the concepts of country selection and evaluation in Venkateswaran (2012) as well as the discussion of advantages and disadvantages of different foreign entry mode decisions in Jeyarathmm (2008) and Rajagopal (2009). Once you have finished reviewing the basic concepts of this module, read the following two articles and do some of your own additional research on Zipcar:

Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire [Proquest]

Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger’s Personal Finance, 65, 1 [Proquest]

Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria. CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week, 196. [Proquest]

Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:

What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials including Venkateswaran (2012).

What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer.

Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

BUS 401 Module 4 SLP Latest-Trident

Module 4 – SLP

MARKET SELECTION AND FOREIGN ENTRY-MODE

Assignment Instructions

For your final SLP, pretend that an American corporation hired you to write a report giving a recommendation on whether or not they should enter the country that you have been researching for your Modules 1-3 SLPs. You have already done a lot of research on many of the cultural, financial, legal, and political aspects of doing business in your country which you can use as part of your overall recommendation. However, you also need to consider other factors such as the potential size of the market that your country has to offer. No matter how strong a country’s legal or political system, if your country has very few consumers that it will not be a wise decision to enter your country.

One resource to use for your report is Michigan State University’s Market Potential Index (http://globaledge.msu.edu/mpi/2014). This index focuses mostly on various aspects of the size or growth of the consumer market in each country which should provide some valuable information to use in making your recommendation. But don’t rely just on this index. Do some additional research on factors that you think make your country an attractive or unattractive market for an American company and use some of Venkateswaran’s (2012) guidelines on country evaluation as part of your paper.

When you have finished your research, write a two to three page paper with the following information:

What are the positive aspects of your country that would make it an attractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.

What are the negative aspects of your country that would make it an attractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.

Overall what is your recommendation for the American company that hired you to write this report? Do the positives outweigh the negatives? Or vice versa? Explain your reasoning.

SLP Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing background materials.

Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the Internet, make sure they are from a credible source.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal